[TUESDAY,MARCH 10] THE Exchange
A panel discussion on growing your creative business
7PM - 9PM, Betamore (1111 Light Street, 4th Floor, Baltimore)
Drinks & Lite Fare Provided. There will be mixing and mingling for the first 30 minutes, followed by the panel discussion and the opportunity for additional questions after.
we're a donation site
This event is a DONATION SITE for boxed tampons and maxipads (yep, you read that right) for My Sister’s Place Lodge in Baltimore. My Sister’s Place Lodge is a transitional housing program for homeless women of Baltimore City who have been diagnosed with a disability. The primary goal of the program is to assist our residents in becoming self sufficient, active members of their community.
You've got tough questions. We've got answers.
Whether you're new to the game or a seasoned team player, this panel discussion is for you. Your creative business is a living organism, always changing, growing, and often times full of surprises. How do you continue to grow, or make a name for yourself in what sometimes feels like a saturated market? Design leaders share their unique strategies for success, as well as stories of when outcomes didn't go as planned.
Learn how to sustain your business for the long haul, where you should put your marketing dollars, and gain key insight into the future of creative business.
JUSTIN ALLEN | Creative Strategist, What Works Studio
Justin Allen is Cofounder and Publisher of What Weekly Magazine, an award-winning digital publication and COO of What Works Studio, a creative agency driven by storytelling, community and social change. Justin is also one of the visionary founders of Light City Baltimore, a large scale light and innovation festival set to launch in the Spring of 2016
Justin holds patents pertaining to implantable surgical devices and has been published in the Journal of Medical Physics.
LINDA BROWN RIVELIS | President, Eye Byte Solutions, LLC
Linda is co-founder and president of Eye Byte Solutions, LLC. She is also a Certified Fund Raising Executive. Since 1977, she has developed and implemented awareness, funding and mobilization campaigns for abused and neglected children, community service, education, family planning, AIDS/HIV, the arts, museums, adults and children with physical disabilities, crime prevention, disaster relief, health care, people with mental disabilities, public television, voter registration and welfare reform. In her twenty-seven years of fund raising experience, it is estimated that she has raised more than $60,000,000.
Linda is skilled at helping others acquire the ability and knowledge to sustain their initiatives through such tactics as resource development, messaging and branding. Internationally, she has worked with organizations in Eastern Europe and Asia in all aspects of resource development, communication and sustainability for the Johns Hopkins Institute of Policy Studies and Dwight Eisenhower’s People to People Foundation. Nationally, she has conducted consultations for such groups as the Epilepsy Foundation, Ford Foundation, Robert Wood Johnson Foundation, Corporation for National and Community Service, JHPIEGO, Maryland Special Olympics, Citizens Planning and Housing Association, Open Society Institute, Southwest Voter Education and Registration Project and National Council of La Raza.
BROOKE HALL | Founder & CEO, What Works Studio
Brooke Hall is the Founder and CEO at What Works Studio, the marketing agency behind the recent Bmore Gives More campaign, which raised $5.7 Million for local nonprofits in a single day. She is also co-founder of What Weekly, “Baltimore’s Best New Magazine” that works to rebrand the city by documenting the Baltimore Renaissance. Her photography and/or writing has been published in New York Times, The Guardian, Huffington Post, Baltimore City Paper, Washington Business Journal and others. With a background in visual art, dance and theater, Brooke earned a B.A. in Philosophy and Literature from the Honors College of Florida Atlantic University.
JOHN SHERMAN | CEO, Storyfarm
John Sherman is an internationally renowned video storyteller who left the traditional media in 2010 to create his vision for new and different kind of video production company. Storyfarm is breaking new ground in video marketing with innovative concepts and executions. Born on the internet, for the internet, Storyfarm believes every organization has a story to tell, and video is the most powerful way to tell it. Storyfarm works with brands of all sizes, from Exxon-Mobil and Norfolk Southern Railroad to startups in the Baltimore area.
Before coming up with the idea to create Storyfarm on New Year’s Eve 2008 in a basement in New Jersey, John had been on broadcast journalist for twelve years. As a news reporter at WBAL-TV in Baltimore from 2002-2010, John won every major national television award; the Peabody Award, The duPont-Columbia Award, the National Emmy, and the National Edward R. Murrow Award. John taps into that video storytelling experience on every Storyfarm project, leading the Storyfarm team to more than 25 Telly Awards and 6 Addy awards.
Moderated by: KENDALL LUDWIG, President of CurlyRed
M. Kendall Ludwig began her company, CurlyRed, in 2007 with the desire to create usable art. In her seven years as president and principal designer, Ludwig has provided creative and timeless branding, print and Web solutions for companies and nonprofits across the country. Before that, Ludwig worked as a graphic designer for the high-end loudspeaker company, Polk Audio, where her duties included everything from package design to designing wakeboards and ads for Rolling Stone and Spin. A Baltimore native, Ludwig currently resides in Reisterstown with her husband Mark, and two daughters, Margot and Juliette.